Thursday, 27 August 2020

Netflix Playback Speed Controls Anger Hollywood

Key Takeaways

Netflix now allows Android users to slow down or speed up playback.

Several prominent directors and editors have spoken out against the move.

National Association of the Deaf and National Federation of the Blind commend Netflix.

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Last fall, Netflix announced a test of its new playback speed control option, which allows consumers to speed up or slow down content when viewing on Android mobile devices. 

The creative community in Hollywood clapped back hard. Director Judd Apatow took to Twitter to denounce the idea.

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“No. That’s not how it works. Distributors don’t get to change the way the content is presented. Doing so is breaking a trust and won’t be tolerated by the people who provide it. Let the people who don’t care put it in their contracts that they don’t care. Most all do,” he tweeted last October.

Netflix Debuts Playback Feature

On Aug. 1, Netflix rolled out the feature. The company has considered the feature for years and announced a beta test in October 2019. Subscribers who want to test out the new feature will have to manually enable it with every title they pick. 

To use the feature on Android, open the Netflix app, then choose something to watch. When playback begins, tap the screen to bring up playback controls, tap the Speedometer, then choose your preferred playback speed.

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For users accessing Netflix via the web, there are browser extensions such as Video Speed Controller available on Chrome and Firefox. 

“This is totally disrespectful to the casts, crews, writers and directors who provide your content @netflix. Please don’t do this,” Bradley Whitford tweeted the day before the feature's launch.

Kate Sanford, editor of The Marvelous Mrs. Maisel, tweeted her opposition of the feature, saying, “I am an editor who works very hard in collaboration with filmmakers to set the intended pace. I am 100% against this feature. The work should be judged as intended.”

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